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Privacy and Cookies Policy



The company Heineken Italia S.p.A., a single-member company subject to management and coordination by Heineken N.V. pursuant to Article 2497-bis of the Italian Civil Code, with registered office in Pollein (AO), Autoporto no. 11 and administrative headquarters in Sesto San Giovanni (MI), Viale Edison no. 110, Share capital of Euro 47,320,000.00 fully paid up, Tax Code and registration in the Companies Register of Aosta no. 00869580159, VAT number 00610140071(hereinafter referred to as the“Company”), in carrying out its activities, gives the utmost attention to the security and confidentiality of the personal data of its users.

The Company is therefore the data controller of personal data collected on this website.


The following categories of personal data about you may be collected:


The Company collects and processes your personal data in the following situations:

If you provide personal data on behalf of someone else, you must ensure that the person/s concerned have read this Privacy Information Notice.

We ask that you assist us in keeping your personal information up to date and inform us of any changes.


The processing of personal data must be legitimised by one of the legal requirements of current legislation on the protection of personal data, as described below.

  1. Operational management and purposes strictly related to website access.

The Company collects your contact details and usage data on the website to enable you to access your Personal Area

Pre-requisite for processing: the fulfilment of contractual obligations.

The provision of data is mandatory in order to respond to your requests; we cannot respond otherwise.

  1. Customer Satisfaction Surveys

The Company will be able to use your Contact Data for conducting surveys to measure satisfaction levels of the service provided.

Pre-requisite for processing: consent    failure to provide consent does not affect contractual relationships.

Your consent can be revoked at any time by writing to the following address:

  1. Marketing

The Company may process your contact details for marketing and advertising purposes aimed at informing you about promotional sales initiatives, which take place by means of automated contact methods (e-mail, text messages and other mass-messaging tools, etc.) and traditional contact methods (such as by phone), or for market research and statistical surveys, if you have given us your consent for such and within the limits of that described in the relative form.

Prerequisite for processing: consent. Failure to provide consent does not affect contractual relationships.

Consent can be revoked at any time by writing to the following address:

  1. d) Compliance with legally binding requests to fulfil a legal obligation, regulations or provisions of the judicial authority, as well as to defend a right in court

The Company collects your contact details to fulfil a legal obligation and/or defend a right in court.

Pre-requisite for processing: legal obligations with which the Company is obliged to comply.


The Company uses a wide range of security measures to improve the protection and maintenance of the security, integrity and accessibility of your personal data.

All of your personal data is stored on our secure servers (or secure hard copies), or on those of our suppliers or business partners; they are accessible and usable in function of our standards and security policies (or equivalent standards for our suppliers or business partners).


We only store your personal data for the time necessary to achieve the purposes for which they were collected, or for any other legitimate related purpose. If personal data are processed for two different purposes, we will store this data until the purpose with the longer term ends, however we will no longer process personal data for the purpose whose storage period has ended.

We limit access to your personal data to those who need to use it for relevant purposes.

When your personal data are no longer needed, or if there is no longer a legal requirement for its storage, they are irreversibly anonymised (and thus can be stored) or securely destroyed.

The storage times in relation to the different purposes above is as follows:

  1. a) Fulfilment of contractual obligations: data processed to fulfil any contractual obligation may be kept for the entire duration of the contract and no longer than 10 years, in order to verify any pending items, including accounting documents (such as invoices).
  2. b) Operational management and purposes strictly related to website access: data processed for this purpose may be kept for the duration of the contract and no longer than 10 years.
  3. c) Marketing purposes: personal data processed for marketing purposes may be kept for 24 months from the date on which we obtained your most recent consent for such purpose (with the exception of any opposition to receive further communications)
  4. d) In the event of disputes: in the event that we defend, react to or make claims against you or third parties, we may store personal data that we deem to be reasonably needed to process for such purposes, for the time in which such claim may take place.


Your personal data may be accessed by duly authorised employees, and external suppliers who are appointed, if necessary, as data controllers, who provide support for the provision of services.

Your personal data may also be accessed by other companies of the Heineken Italia S.p.A. Group for purposes related to the management of the IT infrastructure, which takes place on the basis of specific contractual agreements or, subject to your consent, for marketing purposes (see letter (e))

Please contact us at the following address: if you wish to view the list of data processors and other persons to whom we communicate the data.


If you have any questions regarding our processing of your personal data, please send an email to or contact the Privacy Officer or General Privacy contact person of the Company at telephone number 02-270761.


Under certain conditions, you have the right to ask us for:

The exercise of these rights is subject to certain exceptions aimed at protecting the public interest (such as the prevention or identification of crimes) and our interests (such as the maintenance of professional secrecy). In the event that you exercise any of the aforementioned rights, it will be our responsibility to verify that you are entitled to exercise it, and we will provide you with a response within one month as a rule.

We will make every effort to respond to your concerns as regards any complaints or reports on how we process your data. However, if you wish, you can send your complaints or reports to the authority responsible for data protection by means of the following contact details: Guarantor for the protection of personal data – Piazza di Monte Citorio no. 121 – 00186 ROME – Fax: (+39) 06.69677.3785 – Telephone: (+39) 06.696771 – E-mail: – Certified e-mail: .



The company Heineken Italia S.p.A., a , provides the following information on the operation of cookies on the website (hereinafter, also the “Site”), as pursuant to the Provision of the Privacy Guarantor “Identification of simplified procedures for the information notice and acquisition of consent for the use of cookies” dated 8 May 2014 (hereinafter, also the “Provision”).

A – What are cookies?

Cookies are short text files (letters and/or numbers) that allow the web server to store information on the client (the browser) to be reused in the course of the same visit to the website (session cookies) or afterwards, even days later (persistent cookies). According to the User’s preferences, cookies are stored by the single browser on the specific device used (computer, tablet, smartphone).

Cookies are useful as they enable a website to recognise the User’s device. They are used for different purposes; for instance, to enable users to navigate between pages efficiently, to remember the user’s preferences and generally to improve his/her browsing experience. They also ensure that the advertising content that users see online is the most relevant to them and their interests. Based on the function of cookies and the purpose for which they are used, cookies can be classified into technical cookies, analytics cookies and profiling cookies. Cookies are either first party cookies, where they are installed directly by the Website manager, or third party cookies, where they are installed, via the Website, by third parties. This Website uses solely technical cookies and third party profiling cookies.
Based on the characteristics and use of cookies, there are different categories of cookies:


  1. Technical cookies.
    Technical cookies are used for the sole purpose of “transmitting communications on an electronic communications network, or as strictly necessary for the provider of a service of an information society as explicitly requested by the subscriber or User to provide such service“. They are not used for other purposes and are usually installed directly by the website owner and/or manager. They can be divided into navigation or session cookies, which ensure the normal browsing and use of the website; analytics cookies, which can be equated to technical cookies in so far as they are used directly by the website manager to collect aggregate information on the number of users and the pattern of visits to the website; functional cookies, which allow the user to browse the website according to selected criteria in order to improve the service provided to the same.

    The installation of these cookies does not require the user’s prior consent.

    These cookies may be disabled and/or deleted by changing the user’s browser settings. All modern browsers allow users to change their cookie settings. These settings are usually found in the “options” or “preferences” menu of the User’s browser. To understand these settings, the following links may be helpful. Otherwise, the “Help” option in the User’s browser can be used for more details.

    Cookie settings in Internet Explorer

    Cookie settings in Firefox

    Cookie settings in Chrome

    Cookie settings in Safari and iOS

    If the use of cookies is blocked, the service offered to the User on the Website will be limited, thus affecting user experience on the Website.

    Please find below the name, purpose and duration of each technical cookie used.



  2. Profiling cookies
    Profiling cookies are intended to create User profiles, and are used to send advertising messages in line with the preference of the User as expressed during his/her browsing.
  3. Cookies requiring prior consent
    All cookies other than the aforesaid technical cookies are only installed or enabled pursuant to the user’s express consent, which is given upon visiting the Website for the first time. Consent may be given generally, by closing the short information notice banner on the landing page, or it can be given or refused selectively, with the methods described below. Such consent is tracked for future visits. In any case, the user may always revoke his/her previously expressed consent, in whole or in part.

  4. Third party cookies
    While browsing the Website, the User may also receive cookies at his/her terminal that may be sent by other websites or web servers (so-called “third party” cookies): this
    happens because the Website may contain items such as images, maps, sound files, links to individual web pages on different domains
    that are located on servers other than the one where the page requested is stored. In other words, these cookies are installed directly by the managers of webpages or servers other than the Website itself. In theory, such third parties may install cookies in the course of the User’s Website navigation and thus obtain information about his/her visit to a Company’s website.

    Further information on the use of third party cookies is available by clicking on the link in the table below. If the user decides to not give consent for the use of third party cookies in accessing the relative sites of the third parties themselves, only first party cookies will be installed.

    Please find below, for each third party cookie on the Website, the name, purpose, name of the third party that retains user information and the corresponding link to the third party’s website. 

  5. Google Analytics
    This Website includes certain components transmitted by Google Analytics, a web traffic analytics service provided by Google, Inc. (“Google”). Also in this case, these are third party cookies collected and managed anonymously to monitor and improve the performance of the host site (performance cookies).
    Google Analytics uses cookies to collect and analyse anonymous information about user behaviour on the website (including the User’s IP address). This information is collected by Google Analytics, which processes it for the purpose of drawing up reports on the activities on such websites. This website uses Google Analytics to monitor or collect personal identification information. Google does not associate the user’s IP address with any other data held by Google nor does it link an IP address to a user’s identity. Google may also communicate this information to third parties where this is required by law or where such third parties process such information on Google’s behalf.
    For more information, please see the link below:
    The User may selectively disable the action of Google Analytics by installing on his/her browser the opt-out component provided by Google. To disable Google Analytics, please see the link below:
    Company’s Privacy Policy

    For further information on the policy in use by the Company in the management of the Site pursuant to Art. 13 of EU Regulation 2016/679 (GDPR), please refer to the Privacy Policy available at the following link