More Italian

Cookies Policy

Heineken Italia S.p.A., a single-member company subject to management and coordination by Heineken N. V. pursuant to Article 2497-bis of the Italian Civil Code, with registered office in Pollein (AO), Autoporto no. 11 and administrative headquarters in Sesto San Giovanni (MI), Viale Edison no. 110, fully paid up Share Capital Euro 47,320,000.00, Tax Code and registration in the Companies Register of Aosta no. 00869580159, VAT number 00610140071, (hereinafter, “Heineken” or “the Company”), hereby provides all information relative to the function of cookies within the Site (hereinafter, also the “Site”), also in compliance with the Order by the Italian Data Protection Authority “Individuazione delle modalità semplificate per l’informativa e l’acquisizione del consenso per l’uso dei cookie (Finding out the simplified procedures for information and acquisition of the consent to the use of cookies)” dated 8 May 2014 (hereinafter also only the “Order”). The following information note concerns only the Company’s Site and not other third-party web sites that the User may visit through links.

For any further information on the Company’s policy for Site management, please refer to the privacy policy.


During a User’s visit to its Site, the Company may – even automatically – collect and process some information through the installation of cookies in the client or User’s device, first of all to supply and complete the various services and functions offered by the Site, including the management of interaction with the User, improvement of navigation and use of the Site, sending of notices, alerts and communications of commercial nature as well, in line with the User’s needs and expectations, with the intent to improve its navigation experience.

In the same way, the Company can also process this information to measure the efficiency of advertising campaigns or to keep track of the User’s visits to the Site, sharing this information with third parties who could use their cookies to collect information on the User’s activities within the Site itself.

Below we give the relative methods of processing.   


During their normal usage, the IT systems and software procedures required to manage the Site acquire certain personal details which, implicitly, are transmitted in the use of Internet communication protocols.

This information is not collected in connection with individual persons but, for its same nature and through processing and association with data held by third parties, it could allow Users to be identified.

This category of data includes IP addresses or names in the computer domains used by people visiting the Site, URI addresses (Uniform Resource Identifier) for the requested resources, time of the request, the method used to submit the request to the server, the dimension of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relative to the operating system and the User’s IT environment.

These data are processed only in order to extract anonymous statistical data on the use of the Site and to control its correct functions, after which they are immediately cancelled.

Data could be used to ascertain liabilities in the case of possible IT offences to the detriment of the Site: apart from this hypothesis, data are stored for the time indicated by relative laws, and strictly necessary to provide the User with the service required to guarantee transmission of the communication.


Cookies are small fragments of text (letters and/or numbers) that allow the web server to memorise information about the client (browser) which can be used again during the same visit to the Site (session cookie) or later, even at a distance of days (persistent cookies). The cookies are memorised, according to the User’s preferences, by the single browser on the specific device used (computer, tablet, smartphone).

Cookies are useful because they allow a web Site to recognise the User’s device. They have different usages such as, for example, allowing efficient navigation through various pages, memorising favourite sites and, generally, improving the navigation experience. They also contribute to ensuring that advertising shown online targets users and their individual interests.

Information recorded on the User’s device can be used again during the same visit to the Site (session cookies) or even days later (persistent cookies). The cookies are memorised, according to the User’s preferences, by the single browser on the specific device used (computer, tablet, smartphone).

Similar technologies can also be used, such as Web Beacon, transparent GIFs or other forms of local storage, to collect information on the User’s behaviour and use of services. As far as this information is concerned, the term “cookie” indicates both cookies and other similar technologies.

According to the function and purpose of use, cookies can be classified as technical cookies, analytical cookies and profile cookies. All cookies can be considered first-party cookies, installed directly by the Site manager, or third-party cookies, installed through the Site by various different third parties. This Site uses exclusively technical cookies and third-party profile cookies.

According to the characteristics and use of cookies we can distinguish various categories:

1. Technical cookies

Technical cookies are those used only to “transmit communication through an electronic network, or to the strictly necessary extent for the supplier of an IT service to provide said service as explicitly requested by the subscriber or user“(art. 122, para. 1, Legislative Decree 196/2003, amended by Legislative Decree 101/2018, the “Code”).

Among these so-called technical cookies, we signal the essential cookies, known also as “strictly necessary” which enable functions without which it would not otherwise be possible to fully access the Site.

These cookies are used exclusively by the Company and therefore are first-party cookies.

They are saved on the User’s computer only during the browser’s actual session. A cookie of this type is also used to memorise the User’s decision on whether to use Site cookies.

They are not put to any further use and are normally installed directly by the owner or manager of the website. They can be classified as navigation or session cookies that guarantee normal navigation and use of the Site; analytics cookies, taken up with the technical cookies when used directly by the Site manager to collect data in aggregated form on the number of users and how they visit the actual Site; function cookies allowing the User to navigate thanks to a series of selected criteria which improve the service rendered.

No prior user consent is required to install these cookies.

These cookies can be deactivated and/or eliminated through the browser settings. All modern browsers allow the cookie settings to be modified. Usually these settings can be found in “options” or in the “preferences” menu, in the User’s browser. The following links can be useful to understand these settings. Otherwise you can refer to “Help” in the browser for more information.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari and iOS

If you block the use of cookies, the service offered to the User will be limited, thus compromising use of the Site itself.

Below, for each technical cookie used, we give: name, purpose, and storage time.

  Name of cookie






Anonymous storage of Site visitor’s navigation preferences (for example, the choice to disable the Google Analytics cookie). It cannot be deactivated. If you deny consent to this cookie, you cannot navigate the Site correctly.

1 hour


This enables the visitor to navigate according to age declared. It cannot be deactivated. If you deny consent to this cookie, you cannot navigate the Site at all.

1 hour


Anonymous storage of Site visitor’s navigation preferences for Country selection. It cannot be deactivated. If you deny consent to this cookie, you cannot navigate the Site at all.

1 month

2. Profile Cookies

Profile cookies are created by the Site owner to build user profiles in order to send advertising, promotional activities and offers reflecting the preferences shown by the User whilst navigating the Site. These cookies are installed or activated only after the User’s explicit consent when visiting the Site for the first time. Consent can be given generally by clicking “Accept” in the brief introductory banner, or it can be given or denied selectively, by following the steps indicated below. A trace of this consent is stored for future visits. However, the User always has the possibility to withdraw the formerly expressed consent, either wholly or in part.

Profile cookies can include various categories of cookies, among which advertising profile cookies, re-targeting cookies, social network cookies and analytical cookies not limited to the analysis of aggregated statistics.

(i) Advertising profile cookies: they create profiles relative to the User in order to show advertisements reflecting the preferences shown by the User when navigating in Internet; (ii) re-targeting cookies: they send adverts proposing similar products to those in which the User showed interest or they measure the efficiency of the Site owner’s advertising campaign or that of a third party; (iii) social network cookie: the Site allows some social networks (for example, Facebook, Twitter) to install their own cookies using their plug-ins. These cookies are managed directly by the same third parties and can also be used to show, on other sites, advertising messages relative to the User’s preferences; (iv) analytical cookies: they trace the choices made by the User on the Site and consequent navigation, allowing the Site owner and third parties to carry out statistical analyses, keeping track of the User’s preferences and online behaviour in order to propose targeted advertisements.

Cookies are also categorized according to the nature of the controller of the personal data collected from the single cookie, distinguishing between first- and third-party cookies.

a. First-party cookie

These are the cookies managed by the Site owner. The obligation to provide information is the responsibility of the Site owner.

The owner is also obliged to describe the procedure by which cookies can be blocked, following the links given in the table below.

In this table, we explain how to block or disable each first-party cookie. 

b. Third-party cookies

These cookies are managed by a third person or company different from the Site owner. For these cookies, the responsibility for information and indicating methods for blocking the cookies in any way lies with the third party, whilst the Site owner must include in his Site a link to the third-party Site where these elements are available.

While navigating, the User may receive cookies from different sites or web servers (so-called “third party” cookies): this happens because on the Site there may be elements such as images, maps, sounds, specific links to web pages of other domains on servers that are not those where the required page is found. In other words, these cookies are set directly by website or server managers other than the Site itself. These third parties could, in theory, set cookies while you are visiting the Site and thus obtain information relative to the fact that you have visited one of the company’s websites.

You will find more detailed information on the use of third-party cookies by clicking on the links indicated in the table below. If the User decides not to authorize the use of third-party cookies and thus access the third-party sites, only the first-party cookies will be installed.

Below, for each third-party cookie on the Site, we give the name, purpose, name of the third party storing the information and the relative link to the third party’s web Site. 




Third party storing the User’s information

Link to Site in which to view privacy policy given by third party and relative consent form

_ga, _gid

Collects statistics on use and performance of the Site.


DCM – Home Page

DoubleClick uses cookies to improve advertising. Some common uses of the cookies include the choice of advertising target based on what is pertinent for the individual User, improvement of reports on campaign performance and the possibility to avoid showing adverts the User has already seen.


FB Conversion pixel

The Facebook pixel is a tool for collecting statistical data allowing you to measure the efficacy of your advertising, including the actions made by people on your website.



The Company’s contact details are supplied here below:

Heineken Italia S.p.A.
Viale Tommaso Edison, 110 Sesto San Giovanni (MI)
Phone number: 02-270761


Under certain conditions, you are entitled to require the Company to: