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Cookies Policy

The company Heineken Italia S.p.A. provides information below on the use of cookies on the website (hereinafter also “Website”), also in accordance with the Italian Privacy Authority’s Measure “Identification of simplified methods for information notices and the acquisition of users’ consent to cookies” dated 8 May 2014 (hereinafter also “Measure”).

A – What are cookies?

Cookies are short text files (letters and/or numbers) that allow the web server to store information on the client (the browser) to be reused in the course of the same visit to the website (session cookies) or afterwards, even days later (persistent cookies). According to the User’s preferences, cookies are stored by the single browser on the specific device used (computer, tablet, smartphone).
Cookies are useful as they enable a website to recognise the User’s device. They are used for different purposes; for instance, to enable users to navigate between pages efficiently, to remember the user’s preferences and generally to improve his/her browsing experience. They also ensure that the advertising content that users see online is the most relevant to them and their interests. Based on the function of cookies and the purpose for which they are used, cookies can be classified into technical cookies, analytics cookies and profiling cookies. Cookies are either first party cookies, where they are installed directly by the Website manager, or third party cookies, where they are installed, via the Website, by third parties. This Website uses solely technical cookies and third party profiling cookies.

Based on the characteristics and use of cookies, there are different categories of cookies:

  1. Technical cookies.
    Technical cookies are used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or as strictly necessary for the provider of an information company explicitly requested by the subscriber or User to provide this service” (art. 122(1) of the Code). They are not used for other purposes and are usually installed directly by the website owner and/or manager. They can be divided into navigation or session cookies, which ensure the normal browsing and use of the website; analytics cookies, which can be equated to technical cookies in so far as they are used directly by the website manager to collect aggregate information on the number of users and the pattern of visits to the website; functional cookies, which allow the user to browse the website according to selected criteria in order to improve the service provided to the same.
    The installation of these cookies does not require the user’s prior consent.
    These cookies may be disabled and/or cancelled by changing the user’s browser settings. All modern browsers allow users to change their cookie settings. These settings are usually found in the “options” or “preferences” menu of the User’s browser. To understand these settings, the following links may be helpful. Otherwise, the “Help” option in the User’s browser can be used for more details.

    If the use of cookies is blocked, the service offered to the User on the Website will be limited, thus affecting user experience on the Website.
    Please find below the name, purpose and duration of each technical cookie used.


  2. Profiling cookies
    Profiling cookies are intended to create User profiles that are used to send advertising messages in line with the User’s preferences expressed in the course of his/her navigation.

  3. Cookies requiring prior consent
    All cookies other than the aforesaid technical cookies are installed or enabled only pursuant to the user’s express consent that is given upon visiting the Website for the first time. Consent may be given generally, by closing the short information notice banner on the landing page, or it can be given or refused selectively, with the methods described below. Such consent is tracked for future visits.
    In any case, the user may always revoke his/her previously expressed consent, in whole or in part.

  4. Third party cookies
    While browsing the Website, the User may also receive cookies at his/her terminal that may be sent by other websites or web servers (so-called “third party” cookies): this
    happens because the Website may contain items such as images, maps, sound files, links to individual web pages on different domains
    that are located on servers other than the one where the page requested is stored. In other words, these cookies are installed directly by the managers of webpages or servers other than the Website itself. In theory, such third parties may install cookies in the course of the User’s Website navigation and thus obtain information about his/her visit to a Company’s website.

    Further information on the use of third party cookies is available by clicking on the link in the table below. If the User denies his/her consent to the use of third party cookies, only first party cookies will be installed.

    Please find below, for each third party cookie on the Website, the name, purpose, name of the third party that retains user information and the corresponding link to the third party’s website.

    Where no selection is made and the user continues browsing this website, the user consents to the use of these cookies.
    Cookies may be managed and/or disabled directly by visiting the third party’s or the provider’s website:

  5. Google Analytics
    This Website includes certain components transmitted by Google Analytics, a web traffic analytics service provided by Google, Inc. (“Google”). Also in this case, these are third party cookies collected and managed anonymously to monitor and improve the performance of the host site (performance cookies).
    Google Analytics uses cookies to collect and analyse anonymous information about user behaviour on the website (including the User’s IP address). This information is collected by Google Analytics, which processes it for the purpose of drawing up reports on the activities on such websites. This website uses Google Analytics to monitor or collect personal identification information. Google does not associate the user’s IP address with any other data held by Google nor does it link an IP address to a user’s identity. Google may also communicate this information to third parties where this is required by law or where such third parties process such information on Google’s behalf.
    For more information, please see the link below:
    The User may selectively disable the action of Google Analytics by installing on his/her browser the opt-out component provided by Google. To disable Google Analytics, please see the link below:

    Company’s Privacy Policy
    For any other information on the policy adopted by the Company in the management of its Website, please refer to its Privacy Policy at