Who is the man with the moustache on Birra Moretti label?

Who is the man with the moustache on our label?

Ah, you’ve spotted him. The man sipping a fresh pint of Moretti on our label is ‘Baffo’. The story goes that Luigi Moretti’s nephew saw Baffo in a bar and instantly knew he’d found the embodiment of the real values of his beer in this man. Being a passionate type, Moretti’s nephew approached Baffo, asking him for a photograph. Baffo requested one thing in return – another Birra Moretti. He has been on our labels ever since.