CELEBRATING SUMMERTIME; ITALIAN STYLE

“Lavorare per vivere, non vivere per lavorare” (working to live, not living to work) is an Italian ethos that truly comes into its own at summertime. You can’t beat an Italian summer; longer days, guaranteed sunshine, stunning sunsets, soul-warming evening breezes and memory-evoking sounds and smells.

Most importantly it’s an opportunity to make the most of the outdoors with family and friends, enjoying great food and authentic BIRRA MORETTI or BIRRA MORETTI Zero. There’s something incredibly special about the feel-good factor of an Italian summer, so here’s how Italians embrace it.

ITALIAN SUMMERS

With so much to offer in Italy, summer is a buzz with Italians on staycations and tourists looking for a warm getaway. And it doesn’t disappoint; it’s dry and hot, with temperatures averaging around 26–28°C in the south, and 23°C in the north.

Italians are famed for their more relaxed lifestyle and it’s in the summer months that the idea of ‘slow living’ lives up to its meaning. Taking the time to turn off from the digital world and engage in slow pleasures with the people around you. Living each day free of pressures or routines, just letting each moment flow into the next. Summer is a time to really connect with Italian food, sourcing fresh produce to cook with and discovering new hidden gems along the way. It’s spending most of your time outdoors, appreciating nature and the joys of the season, or simply enjoying a spontaneous BIRRA MORETTI or BIRRA MORETTI Zero with neighbours on the balcony in the cool evening air. Summer creates a strong sense of community and a shared culture where every Italian looks to savour every moment.

ITALIAN HOLIDAY HOTSPOTS

Every August brings Ferragosto, the annual public holiday to celebrate a day of rest. Much of the country shuts down as Italians embark on vacations and head off to the coast, the mountains, rolling hills, lakes and cultural cities. These destinations are abundant with simple pleasures and offer the perfect backdrop for enjoying a chilled BIRRA MORETTI in good company.

Coastal favourites include The Amalfi Coast, Sardina, Sicily and the Riviera Romagnola. Other popular destinations – regularly bypassed by tourists - include Liguria (Comogli), Tuscany (Maremma), Puglia (Salento) and Rimini.

Top alpine getaways include the Dolomites and Trentino Alto Adige, while Bardonecchia in the Piedmont region of Italy is considered a particularly well-kept secret.

Rome and Florence are top favourites for culture and arts, and the often-overlooked Naples offers a great mix of culture, history and stunning views. Those looking to really head away from the crowds favour spots like Urbino in the central Marche region, one of Italy’s great art cities.

If you like the idea of Italian countryside getaways, check out our must-read guide.

DISCOVER THE SIMPLE PLEASURES OF THE ITALIAN COUNTRYSIDE HERE

ITALIAN SUMMER FOOD

Quality food sits at the heart of Italian summer holidays. With the warmer temperatures, many Italians opt for simple and quick recipes to add to picnic or make the most of late night dining al fresco to avoid the day’s sun.

Lighter and fresher locally sourced dishes come to the fore, with seafood taking centre stage. Classics like pasta alle vongole, or grilled fish and seafood, pair beautifully with BIRRA MORETTI Zero for those long, unrushed daytime lunches.

Small plates of olives and cured meats and cheeses are also firm favourites - perfect for picnics, or those much-loved BIRRA MORETTI Aperitivo moments, socialising with friends.

Try out our light and simple Italian summer recipes; tomato and pepper bruschetta, followed by Italian sausage, lemon and red onion spiedini (Italian kebabs) and a beef fillet and rocket salad on the side. For a delicious vegetarian option, try our taleggio and sun blushed tomato frittata.

Whatever food you choose, summer is the perfect time for alfresco dining, dinner parties, picnics and barbeques with family and friends, while enjoying perfectly chilled BIRRA MORETTI.

DISCOVER OUR SUMMER RECIPES HERE

Whilst you might not be able to get away to Italy this year, we can all learn from how Italians enjoy Summer. Take time to switch off, slow down and enjoy life’s simple pleasures. We can’t promise Italy’s pleasant Mediterranean weather, but you can still reconnect with nature and get together with loved ones over good-quality food while savouring your favourite BIRRA MORETTI.

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How to have an Italian summer | Birra Moretti

CELEBRATING SUMMERTIME; ITALIAN STYLE

ITALIAN SUMMERS

ITALIAN HOLIDAY HOTSPOTS

ITALIAN SUMMER FOOD